Rebranding for growth.

Suffolk-based farming and rural advisory business Sentry have gone live with their new brand programme created by the agency.

Why the reinvention? Sentry’s offering was developing to include an ever-greater focus on strategic consultancy and advisory services, alongside its farming operations. As a result, the brand needed greater credibility as it increasingly competed with other well-established, and often better known, national rural advisory brands.

The Point’s Client Services Director, Tom Howell who led the 7-month development programme said, “Sentry embraced the need to step back and review their brand foundations to ensure that they were supportive of long-term business ambitions. With evolved brand foundations in place, we had a clear focus on what was required to reinvent and reposition their brand presence in the sector.”

Take a look at the Sentry project over on our work pages.