When Covid-19 restrictions finally eased, we were asked to create a brand response campaign by long-standing client Anglian Home Improvements.

Sector intelligence pointed to a pent-up appetite amongst homeowners to get on and improve their homes as lockdown eased. With holidays and other annual big-ticket spending cancelled, using that money to embark on deferred home improvement plans had been given priority on many ‘to do’ lists.

Anglian began a cautious return to ‘business as usual’ to ensure the safety of customers and staff alike. New services were introduced such as remote quotations, video consultations and socially distanced surveys to help customers safely implement their home improvement plans.

With the backdrop of consumer confidence returning and new ways for the customer to connect with the Anglian brand, our approach was to create a simple message of positivity and reassurance; a bit of warmth and feel good. We captured the thought of ‘feeling right at home again’. This flexed well across the business model with ‘feeling good’ about all things Anglian written into the campaign.

Customer response to the message was positive, kickstarting a revival in online enquiries and sales leads as well as driving brand awareness through various channels. The ‘feel good’ sentiment also resonated well internally with Anglian’s workforce.