2024 saw Lincolnshire-based Elsoms extend their reach into the international vegetable market. The agency supported the brand to launch their growing variety portfolio with stand space at Fruit Logistica ’24 in Berlin, the world’s most important trade fair for direct access to the global fresh produce industry.

This move gives global growers the ability to import Elsoms’ own-bred varieties into their markets. The event also provided the perfect platform for the brand to launch its new European distribution of varieties for US-based Crites Seeds and Crookham, and Australian-based breeder Snowy River.

In addition to creating the stand, we were tasked to produce collateral to support the sales team throughout the two-day event, including dedicated publications for their new European ranges and a comprehensive all-varieties product brochure – becoming seen as a bible’ for the sector – which has a shelf life well beyond the launch event.